What comes to you mind when you think about designing an app or website for female customers? If it’s anything close to pink colors, cutesy fonts, hearts, flowers and butterflies, then you need to stop for a moment and read this article.
In a market of gender saturated products and app, how is a period tracker app trying to make a difference is what Groove’s CEO Jennifer trying to explain. In this post she explains seven tips that will help any developer to design a kick-ass apps for women. Moreover, these are tips to consider when you start designing for your new app.