Contrast and Meaning


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A large part of designers job involves communication and conveying meaning. So it becomes necessary for designers to understand the fundamental mechanisms by which things and ideas acquire meaning. Knowing the fundamentals makes it easier for you to solve complex design challenges or constraints. 

Contrast is one of the many fundamentals of design. It’s everywhere and part of everything we see, do, experience and understand. In this article, Andy Rutledge gives insights about how contrast plays an important role in conveying meaning – both verbally and visually. 

With the help of examples the article clearly explains the concept, why it is important and how good use of contrast makes a difference.