Invisible Animation


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In this article, Steven Fabre, product designer from Campaign Monitor explains how animation affects and improves the UX of an application. Citing examples from the email builder tool for Campaign Monitor. He points out how the team tried to focus on the principles of animation to improve usability, make the interaction feel natural and keep users updated with feedbacks about the process etc.

Good animation is invisible.
You shouldn’t notice that you’re looking at animation.